Email Marketing Strategy Tips

Email isn’t dead—it just needs better strategy.

In this tactical course, we’ll guide you through the core principles of building email campaigns that don’t just look good—they perform. Whether you’re new to marketing strategy or just need a refresh, this course is packed with practical tips, real-world examples, and proven frameworks you can start using right away.

No fluff, no jargon—just actionable advice to help you send emails your audience actually wants to read.

Here’s what you’ll learn:

🧭 How to define your email goals and map them to customer journeys

📝 Writing subject lines and copy that convert (not just get opened)

🧠 The psychology behind great email design and CTAs

🧪 How to test, iterate, and improve over time using data

🎯 Segmenting and targeting: the who, when, and why of email sends

🔁 How to build simple lifecycle automations that do the heavy lifting for you

📅 Building a campaign calendar that works with your brand rhythm and content engine

This course is platform-agnostic (but don’t worry—we’ll show off how EmailMonkey makes it all easier, too). Think of this as your strategy playbook, designed to help you stop guessing and start sending with purpose.

Whether you’re a solopreneur or part of a bigger team, these tips will help you elevate your emails from meh to magnetic.